The Difference Between Likers and Listeners

The Difference Between Likers and Listeners

This is a  requested post about the reasons people try to get more Likers on Facebook. The reasons behind this are of course the idea that the more Likers you have on your page, the more people you can market your products and/or services to. However, there is a lot more to this tactic than meets the eye. For your business page on Facebook to be successful you obviously need Likers, the question is Likers [...]

ASUS Australia Customer Service Fail

ASUS Australia Customer Service Fail

We all know that good business has to also mean good customer service. But obviously ASUS Australia haven’t heard about this good business practice. My recent experience is proof of the pudding on that for sure! Recently we purchased an ASUS Motherboard brand new from their local supplier, unfortunately for us we took delivery the day before the Queensland storms which resulted in flooding over much of our state including the Sunshine Coast where we [...]

Easy Video Suite is Just So Easy!

Video marketing had to evolve. It was inevitable. It was becoming much too complicated. And if it isn’t too complicated for some people, it’s still definitely too time consuming. You had to worry about the following: Redoing videos over and over again to make sure you got everything rightin one take or face the daunting task of loading your raw video into Camtasiaor another editor to make everything perfect. Making sure your videos were optimized [...]

In Plain Site: Are you getting your monies worth from your website developer?

In Plain Site: Are you getting your monies worth from your website developer?

‘Authentic Brand Value’: Determined when the quality of the result proves more valuable than the ‘value’ of the dollar spent having it built. A few months ago a friend of mine whom I met through our love of golf mentioned that she was very disappointed in her business’ progression and lack of website traffic. She had had high expectations of the website she contracted experts to build and paid an extraordinary amount to do so. [...]

New 2013 Facebook Cover Rules Text Allowance Reduced

New 2013 Facebook Cover Rules Text Allowance Reduced

As of January 15, Facebook is changing it’s policy for Cover Photos for Pages and Newsfeed Advertisements. You will NOT be allowed to have Text of more than 20% of the image area (1/5) on the Cover Photo, and just remember your Profile Image is where your Business Name and Logo should appear. See the image above for reference on size of text allowed. These boxes are only a reference as text can also be [...]

Add a New Glossi to Your Marketing

Add a New Glossi to Your Marketing

There are a few flip=page magazines online, I am trailing a brand new one still in Beta (invitation only – glitchy) and am already loving it. Not only is it free and allows you to add videos right in the magazine, the magazine also stays on your site when embedded even when watching the vids. Now that’s cool! You can upload a PDF or use their easy page templates to design online. Click on the [...]

Expert Tips for Your 2013 Social Marketing

Expert Tips for Your 2013 Social Marketing

There are many calling themselves social media experts these days and I have to say that’s their opinion. I however am happy to give you some top tips from some top social marketing experts I do respect. First things first: Randi Zuckerburg – “Customise your page. This should be the first thing a company does after having created their Page. Tab differentiation and a clear brand message represents good Page customisation. Make your users get [...]

Surviving Disasters With Smartphone Apps

Surviving Disasters With Smartphone Apps

Guest Post – Jay Acker from Safety Services Co Preparing for storm, tornado, bushfire, flood, or other unexpected disaster has long meant monitoring the news and weather, stockpiling canned foods, hoarding fresh batteries for an emergency radio, stocking an emergency preparedness kit for whatever may arise, and maybe even evacuating. With the proliferation of now-ubiquitous smartphones, apps have become the must-have for preparing, surviving, and recovering from any crisis. And this isn’t just about using [...]