Everyone who is involved with Facebook Marketing including me and the amazing Mari Smith, are getting ready for Timeline to come not only to all profiles from the end of this month, February but also for Timeline to roll out to pages very soon after that!
Are you ready for Facebook Timeline on your Page?
While we do not have any idea really what the Facebook developers are going to do with pages, but we can extrapolate from the information we have on personal Timelines and how we are using those and what ideas for marketing have come from using them from September last year.
First of all lets take a quick look at what a Page Timeline could look like and what the various areas will most likely be used for:
BTW: The size of the cover on this pic is wrong it was done early in the piece when there was still some speculation about correct sizes, we now know the Cover needs to be 850px X 315px
As you can see nothing has been deleted from your profile in Timeline, just re-purposed and re-visualised. Your Tab navigation has been replaced as clickable boxes under your Cover Image, your profile pic is still there BUT will only show as a 125×125 logo or picture of you and not the larger 180×520 graphic that was possible before the change.
So it seems you will not lose any functionality at all, in fact it might be enhanced if Facebook allow brands to interact with the new apps, the way we can as people. You could use the Spotify App to show people what you are listening to right now as a brand, what Pins you have pinned to your Pinterest boards (hint they could be your latest posts images)…
The biggest change will be in the way everything is displayed and the important thinking around the development of the story of your brand as shown via the Timeline itself.
A few things to keep in mind:
- Some objects are grouped together, such as all things a user Liked in any given month.
- The more engaging an action, the more prominently it will appear and remain in the Timeline.
- Users can manually add, remove, feature or de-feature Timeline events. In his keynote address at F8, Mark Zuckerberg enthusiasticallydemonstrated how a user can go back to the year of his birth and upload a baby picture. Think about this action in terms of your brand, you could go back to the beginning and add images and dates around the new store, the new logo design… and engage and re-engage your Likers in conversations about it all.
This video takes you through Facebook Timeline and the optin if you already have Timeline ignore this first part and stay for the tour:
- Although historically, major profile changes have often been followed by similar brand page changes, there is no official word yet on whether brand pages will also be redesigned.
Preparing your brand to take advantage of Timeline is every savvy marketer’s first step in enhancing their digital media potential. Are you ready?