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I came up with this formula last year and it is in my book “Go Fractal! taking your marketing to infinity and beyond” however II believe it is too important not to really talk about it openly.
This is the age of social marketing, being social is NOT something you do to make money, it’s something you do because you are human and we are social animals. No amount of greed or so-called logic is going to change that any time soon as recent business and marketing is proving. Give us the tools to be even more social and what happens?
You have more than half the world using those tools! Facebook = 845 million users… you know the stats 
So for my formula, here it is what does this formula tell you about how you could be doing business? Not just using this formula as a marketing tool but living it, in business and life!
Annie Infinite
Hi I'm Annie Infinite - I love the internet and all it's digital media have been online for many years, joined Facebook just 4 months after it went public, Twitter had only 500 people on it when I signed up, basically I am a walking encyclopedia of digital and social media just ask anyone. I help people find their authentic voice and project it out into the world with integrity, passion and authenticity. I am an Event Promotions Strategist and I strategise, manage and train business owners just like you to use digital and social media intelligently. I am the Digital Media Sourceress of Oz and Goddess of Geek lol. About Annie Infinite4 Responses to “Caring Equals Repeat Business Equals Profits”
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Wish I could send messages and posts from my sewing machine!!
Love your work, Annie! These are such authentic and important tips for interacting with your customers – whether online or offline. Thank you for such insight.
Thank you lovely Clare I love it when you pop into my blog
and yes they are, in fact for all your interactions imagine if we all acted in this way all the time…
Hi Annie, I’m guessing the book explains things in more detail because I found this a little too cluttered for easy reading – however, the ideas behind the image are spot on.
In particular I love the first two words that came to my attention…. “Build Authority”. That says it all. Authority marketing should be a crucial aspect to everyone’s business. Most don’t do it because they feel they are ‘not worthy’, but the truth is, it’s not about worth, it’s about perception. It’s about what our customers *think* of us… and all people (myself included) love to follow strong leaders. In our businesses we need to lead.
Looking forward to more posts on this topic.
Paul