I don’t know about you, but I would love to be an influencer, amend that to inspirational influencer and the thought that something I say or do may change a life inspires me to be the best I can be.
Influencers are those people others look to for inspiration and guidance and their followers are their advocates creating ripples in the conversations on and offline that flow outward from the center. The make a splash where ever they are and the ripples that result can change others lives without the influencer even knowing about it. Great influencers don’t have to work at it, they just are!
Now I don’t know that I want to go that far myself, lol, however I would like to be thought of as inspirational.
For me influence is more like in-flow-ence, when we are in flow we are at our most inspirational, we have forgotten the world around us and are so involved in an activity what ever it is that we are fully focused and our awareness is centered on that activity in such a way that we are involved, articulate and everything seems easy.
This is not a state of thinking so hard about something, not that kind of focus, rather the focus is a state that comes out of the ease from which we are accomplishing that activity and influencers are often in flow.
In this state when speaking or writing the in-flow-encer exudes a kind of charisma that can only be found when in your passion and speaking or writing from somewhere deep inside, when the words just flow along with all the emotion the speaker or writer feels about what they are saying. Each word just flows from this place dripping with confidence and holds the audience spellbound with the emotion that is shared by listener (or reader) and audience.
This state of flow does not come from learning a script, it comes from knowing and believing in what you are saying, and trusting with confidence in the veracity of your knowledge, experience and passion around that topic.
You can however create a habit of using the influencer formula until you can find that one thing and that one place from which all your words and actions flow…
What does it take to become an influencer, and reap the rewards in terms of business, sales and building that community of brand advocates we all know we need?
Outward habits and signs of an Influencer:
#1. Large Online Footprint
The most well known influencers have a large online footprint, in other words they can be found on many channels, and are active on most of them, they usually blog, guest blog, and are found on Facebook, Twitter, Google+, Youtube and LinkedIn just for a start. They are seen commenting on other peoples blogs and are mentioned in other people’s content.
#2. Connect and Collaborate
Influencers make the connections necessary and ask the questions necessary to put their business and content in the path of those who can help maximise their presence. The follow other influencers and share and network on and offline with those who can boost their profile. They work hard at building high quality networks, rather than large ones, because they understand that it is the quality of your network that creates influence, not the size of it.
The top influencers participate regularly in discussions in and off their niche, they answer questions willingly, and prove they are a part of the community by adding value to every community they are a part of without asking for anything in return. They can be seen online often and answer questions put to them, as well as show gratitude to their followers without reserve. They keep tabs on their communities, making sure each member is acknowledged and moderate communities to prevent negative interactions, including deleting spam and removing posting rights from trouble makers.
#4. Planning and Strategy
Influencers have a plan, often more than one of them, they know what they want to achieve and where they want to end up. They have a vision and a mission, and are purpose driven to excel and exceed their audience’s expectations.
#5 Seen in all the right places
Influencers know where their audiences gather and focus their time there sharing and contributing while all the time networking and looking for opportunities to collaborate with other influencers in their community. Influencers are also seen regularly sharing and conversing on other influencers pages and profiles, and always edify the person involved rather than spam their community.
#6. Have a voice
Influencers have a voice, a point of view and usually a philosophy they share will everyone willingly. They don’t follow the crowd or try to appear ‘normal’ or fit in, they speak out, share what’s important to them freely. They have their own style which becomes easily recognised and influence their followers to reach their potential, exceed their limitations and grow. Influencers speak with authority about their topic and their business knowing they know what they know, they also are ready to admit what they don’t know and the confidence to admit that shows. There ability to persuade comes from this confidence and authority and not from some parlour trick learned at a seminar on influence and sales.
#7. They LOVE what they do
Influencers who are in flow love what they do, and it shows! Their passion for their niche and their business flows from every pore, and every word, it shows in the quality of their work, and in the conversations they have about what they do. Their knowledge is vast and deep, because they positively drink up all the latest trends and information around their passion, keeping it alive and flowing in their veins, so that it’s as easy as breathing to speak about their business and their niche.
Are you an influencer?
Are you ready to be one?
Are you in the right business to be in flow?