Have you ever wondered if marketing could be easier?
Or do you wake up wondering how you can afford to get the word out about your business without breaking the bank (your bank)?
What if… I told you marketing was really easy?
that you did it every day?
that it was as easy as chatting over coffee with friends?
This book has been written out my love of helping passionate people like you, and so this is not one of those written to a format, get something in print and call myself an author books. This information has come from everything I know, and I have made it simple enough that any business owner is able to pick it up and learn something about branding, digital marketing, vision, leadership and staying authentic to their passion.
This book has come from my heart, in an effort to help you market your business, and make it as easy as chatting over coffee with friends.
“Go Fractal! taking your marketing to infinity and beyond” my book and Fractal Magic MarketingTM the system are based on the mathematical laws of quantum mechanics that shape dynamic systems, in other words the laws of entanglement and fractalization that create a cohesive whole from seemingly disparate parts.
Need simpler explanation? lol
What is a Fractal?
A rough or fragmented geometric shape that can be subdivided in parts, each of which is (at least approximately) a reduced/size copy of the whole. B. Mandelbrot
So it is a way of seeing the whole system from seeing just a small part of the system. In our case with marketing, we are talking about the many things we do online that form our system of marketing all seeming to be separate little areas, yet really belonging to a larger system.
Each thing we do is a dynamic smaller version of the entire system all funneling into one outcome.
Fractalization in your marketing begins with the creation of your branding message, your vision statement, your mission statement, and your
marketing messages. This packet (quanta) of information what will become an integral part of your business plan will forever
influence your marketing, logo creation, product creation, ongoing marketing and your business growth.
What is Entanglement?
Entanglement means that at the quantum level all things are connected, even when they don’t seem to be, even when they look just like a complete, individual entity they are still connected and on the internet this is even more apparent. Everything we do creates a footprint and the larger that footprint the more easily we can see how entangled the web is. Knowing this small piece of information means that we can more easily see and understand how one little marketing strategy can dominate the market in a very short time with just a little effort.
As for the magic, life, the universe and the internet are just magical. Nothing more needs to be said.
Unless of course you would like me to mention that anyone can now be someone of note, because of the quantum nature of the internet. You can take someone (you) or something (your site or your brand or business) who seems virtually unknown today and tomorrow they can be a superstar all through the magic of quantum mechanics, Fractal Magick MarketingTM and the internet.
Would you like to know how?
Fractal Magic MarketingTM harnesses the idea that consumers, clients and customers will ‘pick up’ and promote your product or service throughout the internet thereby scattering smaller, unique versions of your marketing and branding throughout the web.
Viral marketing is built on the premise that a consumer is infected with the intended message, Fractal Magic MarketingTM is the understanding that the consumer will modify and create their own message about your business and you depending on their perception, thus creating a whole new ‘set’ of messages about you and your business: just like snowflakes falling to earth each one a snowflake, each one a part of the snowfall, yet each one unique.
Famous examples of this kind of marketing are Google, Apple, Coca Cola and any other brand that is identified by the consumer in their own perception and with their own message about who they are. Go test this theory ask someone to explain who Google is and then ask others and see if each of these people are not necessarily parroting an ad or message they have heard, but rather the brand has meaning for them outside of advertised messages. Yes please! let me purchase the book right now!
Fractals are “geometric figures made of shapes that repeat themselves at smaller scales infinitely. Computer graphics, most notably video games and movie CGI, are built largely on fractals.” (Encylcopedia Britanica) Fractal Geometry is the study of self-similar structures and is at the conceptual core of understanding nature’s complexity. Benoît Mandelbrot was the IBM employee who successfully measured the coastline of England in 1967, coined the term fractal in 1975 and opened new worlds in mathematics and now, I believe, human emotional understanding.
Fractal geometry is found in nature you only need to Google (there it is again now used as a verb), words like: fractal, Fibonnaci, Phi, sacred geometry to see the abundance of fractals in the world we live in. Nature itself loves fractals and produces them in abundance (great word abundance).
What on earth does this have to do with marketing? Take note of the word ‘repetition’, this is something that lodges itself so firmly in the system, (the marketing system for our purposes here)that it repeats itself everywhere.
“Fractalization begins here with the creation of your branding message, your vision statement, your mission statement, and your marketing messages. This packet (quanta) of information what will become an integral part of your business plan will forever influence your marketing, logo creation, product creation, ongoing marketing and your business growth.“ Annie Infinite, author “Go Fractal!”
Not only does it repeat, at certain intervals ‘bifurcation’ points are reached where the original message is changes and updated and this creates yet another ‘branch’ to the pattern that is emerging. In complete contrast to viruses which die out over time, a fractal can not only go on infinitely (one of my favourite words), it can continue on in new guises and with new enhancements and it all comes out of the original branding and message using it as a root or foundation.
Doesn’t this sound like something you would want for your brand and your business?
One of the most interesting things to note about Fractal Magic MarketingTM is that all of this infinite growth is usually built on the value of the product, service or brand, not the amount of hype created around it. If you know anything about me at all, I dislike hype as if it was a rotton potato (Eeww!) putrid and without substance.
Fractal Magic MarketingTM is all about being totally authentic, giving loads of value, giving back and building your brand on those rock solid values.
Social Media is where the concept of fractals becomes truly understood, at a glance each person’s message looks unique, yet just as in nature the recurring makeup of people’s output, patterns emerge (order out of chaos) just like the patterns in a fern. What looks like random human chatter, is seen from a distance as a huge woven pattern orchestrated by the trending topics, yet all part of the larger whole. The fractal nature of social media is revealed as communities are built around certain subjects creating a ‘bifurcation’ (branching point) point in the trunk of the conversation. Marketers should now be thinking and acting differently as humanity once again finds it’s voice and the power to create or destroy businesses, perhaps even nations through the power of social media and world-wide conversations.
These fractal bifurcations (branching points) allow any brand no matter how new to offer multiple kinds of branded content that attracts advocates who then pick up and spread their own versions of your content and messages throughout the web…
Bifurcation points which are signified by colour changes in fractal art, show that different types of people who will choose to pull it into their social world, creating fractal versions of any message, brand or business within their social conversation and community.
Fractal Magick MarketingTM harnesses the idea that consumers, clients and customers will ‘pick up’ and promote your product or service throughout the internet thereby scattering smaller, unique versions of your marketing and branding throughout the web.
It is not about being the loudest person online as I see many older marketers and newbies doing, it is about being consistent, real and adding value by giving your audience what they want. Listen to that again – giving your audience what THEY want, and to do that you need to be listening.
You can see this happening every day right now with widgets, apps, blogs, social platforms, games etc.. Each of these has multiple fractal patterns and bifurcation points that appeal to different types of people and who then pick and choose their content at it aligns with their fractal makeup. This is just the beginning!
Over time these branches accumulate; they do not end, close or die out.. instead they become a part of society,even create new language for the masses (think of how many ways you can use Google in a conversation). These branded branches of the fractal whole become valuable and together they connect over time to truly extend the value of the brand in each person’s world.
If done correctly, people will value your branded fractals like their collections of CD’s, DVD’s, music, comic books, antiques and other fractalised merchandise that engenders and attracts an emotional connection to it, and your brand will be the centre of their passions. Creating evangelists who further fractalise your brand out into the world.
Know what your market wants, what they long for, what their dreams are, who they are and then make it your life’s work to give them what they want and make their dreams come true.
• authenticity is a self proclaimed definition of fractalization as there is no way to fractalize something that has no life of its own
• authenticity of fractals means that authentic brands remain on message and exhibit self similar quanta which become fractals
• fractalization is an art born of authenticity, vision and a passion for what you do
It is my intention that Fractal Magic MarketingTM will become the only way to market, especially online and include value based social media, authentic marketing strategies, ethical commerce, and prosperity consciousness and compassionate sharing of resources so that all may benefit.
Exciting News!!! Go Fractal! is now available on Kindle and iPad!! via these links:
AMAZON KINDLE: http://www.amazon.com/dp/B005HEIDF8
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