We all know that good business has to also mean good customer service. But obviously ASUS Australia haven’t heard about this good business practice. My recent experience is proof of the pudding on that for sure! Recently we purchased an ASUS Motherboard brand new from their local supplier, unfortunately for us we took delivery the day before the Queensland storms which resulted in flooding over much of our state including the Sunshine Coast where we [...]
‘Authentic Brand Value’: Determined when the quality of the result proves more valuable than the ‘value’ of the dollar spent having it built. A few months ago a friend of mine whom I met through our love of golf mentioned that she was very disappointed in her business’ progression and lack of website traffic. She had had high expectations of the website she contracted experts to build and paid an extraordinary amount to do so. [...]
There are a few flip=page magazines online, I am trailing a brand new one still in Beta (invitation only – glitchy) and am already loving it. Not only is it free and allows you to add videos right in the magazine, the magazine also stays on your site when embedded even when watching the vids. Now that’s cool! You can upload a PDF or use their easy page templates to design online. Click on the [...]
First up let me say that for the most part I have fantastic clients, we usually end up the best of friends during our time working together and often they come back again and again to scope out and work on new projects. I love 99% of my clients! Like many small business owners every now and then it becomes necessary to fire a client. Have you ever done this yourself? Are you game? The [...]
Following on from Part 1 of this two part series this post will look at different types of marketing opportunities and give you an overview of how they work and what view you need to take of using them – long term or short term. Social Media – The trick to using the social media like Facebook, Blogging, Video, Audio, Twitter etc… is to remember is is all about the stories you tell and the [...]
After helping to promote and coordinate the You Can Heal Yourself expo I have to say I realise that there is obviously still a lot of misconceptions about how marketing works on many levels. Marketing is about “Awareness” first and foremost not sales! Why? Because consumers and prospects need to first be made aware of your products and services (what’s in it for them), and then your brand or business. Not only that, they also [...]
I don’t know about you, but this year has been interesting to say the least, as I concentrate on marketing the Expo my little business has plateaued to say the least. The truth is finding work for Saucy SM was always easier if I did some workshops and presentation, the fun stuff, work rarely came through the door without a marketing campaign even though I have the respect and high regard of the business community [...]
As the world market continues to mature and evolve, especially with the social shift taking place right before our eyes we need to start thinking about how we can stand out in the sheer volume of brand choices available in the marketplace off and online today. Being ‘the best’ or ‘better’ is no longer good enough, doing things one step to the side is no longer enough, now with the social side of marketing which [...]