I wonder what you thought about the title of this post? What do I mean marketing happens everywhere? Just that- it does! Every time you sell an idea to your kids like cleaning their room for extra time on the computer or TV, you have marketed to your kids. Every time your partner wants to do or buy something, they sell you on it. History is one long marketing story and I wonder what you [...]
2012 is fast approaching, it’s December 2011 already! Here are my business and marketing predictions for 2012: Sharing 27 Million units of content are shared online on a daily basis and according to The New York Times Customer Insight Group, 85% of people surveyed said that reading other users recommendations and feedback enabled them to make a more informed decision. With people now automatically turning to the internet to ask for feedback, research their choices [...]
The age of social media is upon us and like it or not being Liked and followed are a part of every businesses future, whether you are on social media or not. The power of public opinion is weighted in favour of those businesses who understand that their social standing is integral to their future success. Have you grasped this concept yet? Many businesses have found that ignoring this new situation doesn’t make it go [...]
I am so excited! I was lucky enough to be interviewed by the lovely Victoria Hansen, entrepreneur, mulitmedia and online content strategist and producer, presenter, author and speaker. Victoria Hansen’s Site We began just chatting about social media and then as can happen during the best conversations we went fractal! The conversation then became so interesting we didn’t want to stop, lol Listen in here: Podcast Annie Infinite with Victoria Hansen
Social and Digital Marketing is the order of the day across the world, however the question that needs to be asked is, is social marketing just about marketing or is it a complete change of business culture? One thing is sure, social marketing blurs the line between internal and external business building strategies. So how have you begun to think about a more holistic approach to your business bringing the social culture right into your [...]
You’ve got to love freshly trained door to door sales people don’t you? Those eager young men earnestly using poor sales tactics on you at the door, because that is what they have been taught to do, by companies who continue to use old marketing strategies as hackneyed and predictable as a Roadrunner cartoon laughable of course, but predictable. I have two in the past fortnight come to my door one to sell me [...]
Have you noticed business is changing rapidly? The traditional approaches are disappearing and there are many of us bringing delicious fresh energies into how business is done on this planet. Big companies are falling apart at the seams because they do not value the individual or the uniqueness of each person’s contributions to the whole. I know many incredible, talented people who are leaving well-paid corporate and government positions because they can no longer work [...]
Just in case you don’t know this, but I have spent the past couple of years writing, developing, auditing, editing and getting my book “Go Fractal! taking your marketing to infinity and beyond!” to the publishing stage… This may seem slow to some, however this book is not written to some formula, it was not written as a marketing exercise without life in it. This book has been written with love for you the reader, [...]