We all know that good business has to also mean good customer service. But obviously ASUS Australia haven’t heard about this good business practice. My recent experience is proof of the pudding on that for sure! Recently we purchased an ASUS Motherboard brand new from their local supplier, unfortunately for us we took delivery the day before the Queensland storms which resulted in flooding over much of our state including the Sunshine Coast where we [...]
Video marketing had to evolve. It was inevitable. It was becoming much too complicated. And if it isn’t too complicated for some people, it’s still definitely too time consuming. You had to worry about the following: Redoing videos over and over again to make sure you got everything rightin one take or face the daunting task of loading your raw video into Camtasiaor another editor to make everything perfect. Making sure your videos were optimized [...]
‘Authentic Brand Value’: Determined when the quality of the result proves more valuable than the ‘value’ of the dollar spent having it built. A few months ago a friend of mine whom I met through our love of golf mentioned that she was very disappointed in her business’ progression and lack of website traffic. She had had high expectations of the website she contracted experts to build and paid an extraordinary amount to do so. [...]
There are a few flip=page magazines online, I am trailing a brand new one still in Beta (invitation only – glitchy) and am already loving it. Not only is it free and allows you to add videos right in the magazine, the magazine also stays on your site when embedded even when watching the vids. Now that’s cool! You can upload a PDF or use their easy page templates to design online. Click on the [...]
There are many calling themselves social media experts these days and I have to say that’s their opinion. I however am happy to give you some top tips from some top social marketing experts I do respect. First things first: Randi Zuckerburg – “Customise your page. This should be the first thing a company does after having created their Page. Tab differentiation and a clear brand message represents good Page customisation. Make your users get [...]
Following on from Part 1 of this two part series this post will look at different types of marketing opportunities and give you an overview of how they work and what view you need to take of using them – long term or short term. Social Media – The trick to using the social media like Facebook, Blogging, Video, Audio, Twitter etc… is to remember is is all about the stories you tell and the [...]
After helping to promote and coordinate the You Can Heal Yourself expo I have to say I realise that there is obviously still a lot of misconceptions about how marketing works on many levels. Marketing is about “Awareness” first and foremost not sales! Why? Because consumers and prospects need to first be made aware of your products and services (what’s in it for them), and then your brand or business. Not only that, they also [...]
Most of you who know me know that I have been presenting and speaking for years now, I love it! One of the reasons I began presenting workshops and seminars and public speaking was to promote my business. Did you know it’s one of the easiest ways to do it… as long as you can get past the dreaded – “I am terrified of public speaking” I hear so often. Let’s take a look at [...]