This is a requested post about the reasons people try to get more Likers on Facebook. The reasons behind this are of course the idea that the more Likers you have on your page, the more people you can market your products and/or services to. However, there is a lot more to this tactic than meets the eye. For your business page on Facebook to be successful you obviously need Likers, the question is Likers [...]
‘Authentic Brand Value’: Determined when the quality of the result proves more valuable than the ‘value’ of the dollar spent having it built. A few months ago a friend of mine whom I met through our love of golf mentioned that she was very disappointed in her business’ progression and lack of website traffic. She had had high expectations of the website she contracted experts to build and paid an extraordinary amount to do so. [...]
There are a few flip=page magazines online, I am trailing a brand new one still in Beta (invitation only – glitchy) and am already loving it. Not only is it free and allows you to add videos right in the magazine, the magazine also stays on your site when embedded even when watching the vids. Now that’s cool! You can upload a PDF or use their easy page templates to design online. Click on the [...]
There are many calling themselves social media experts these days and I have to say that’s their opinion. I however am happy to give you some top tips from some top social marketing experts I do respect. First things first: Randi Zuckerburg – “Customise your page. This should be the first thing a company does after having created their Page. Tab differentiation and a clear brand message represents good Page customisation. Make your users get [...]
First up let me say that for the most part I have fantastic clients, we usually end up the best of friends during our time working together and often they come back again and again to scope out and work on new projects. I love 99% of my clients! Like many small business owners every now and then it becomes necessary to fire a client. Have you ever done this yourself? Are you game? The [...]
Let’s face it running a competition on Facebook is a well known strategy, it’s one that also has many small businesses running scared. It can be so much easier than you think and here I give you the sauce on just how easy it is to get it right. First up: The Rules! The Facebook Promotions Guidelines govern your communication about or administration of any sweepstakes, contest, competition or other similar offering (each, a “promotion”) on Facebook. [...]
Following on from Part 1 of this two part series this post will look at different types of marketing opportunities and give you an overview of how they work and what view you need to take of using them – long term or short term. Social Media – The trick to using the social media like Facebook, Blogging, Video, Audio, Twitter etc… is to remember is is all about the stories you tell and the [...]
I don’t know whether I told you but a couple of months ago I was asked to take on the promotions and marketing for a small health expo called the You Can Heal Yourself Expo Well, a lot has happened since then… Profiling the You Can Heal Yourself Expo The first job was to profile the vision and mission of the organisers, nut it all down to a few simple statements that captured the essence [...]