This is a requested post about the reasons people try to get more Likers on Facebook. The reasons behind this are of course the idea that the more Likers you have on your page, the more people you can market your products and/or services to. However, there is a lot more to this tactic than meets the eye. For your business page on Facebook to be successful you obviously need Likers, the question is Likers [...]
As of January 15, Facebook is changing it’s policy for Cover Photos for Pages and Newsfeed Advertisements. You will NOT be allowed to have Text of more than 20% of the image area (1/5) on the Cover Photo, and just remember your Profile Image is where your Business Name and Logo should appear. See the image above for reference on size of text allowed. These boxes are only a reference as text can also be [...]
There are many calling themselves social media experts these days and I have to say that’s their opinion. I however am happy to give you some top tips from some top social marketing experts I do respect. First things first: Randi Zuckerburg – “Customise your page. This should be the first thing a company does after having created their Page. Tab differentiation and a clear brand message represents good Page customisation. Make your users get [...]
Guest Post – Jay Acker from Safety Services Co Preparing for storm, tornado, bushfire, flood, or other unexpected disaster has long meant monitoring the news and weather, stockpiling canned foods, hoarding fresh batteries for an emergency radio, stocking an emergency preparedness kit for whatever may arise, and maybe even evacuating. With the proliferation of now-ubiquitous smartphones, apps have become the must-have for preparing, surviving, and recovering from any crisis. And this isn’t just about using [...]
Over the past 12 to 18 months there have been so many rumours going around Facebook. Facebook are forcing you to pay for posting on your page, forcing you to promote your Page posts, your Page posts can’t be seen unless you promote them, and last but not least Facebook are nasty, horrible and money hungry. Let’s take a good look at what is really happening. I am going to address that last comment first [...]
Let’s face it running a competition on Facebook is a well known strategy, it’s one that also has many small businesses running scared. It can be so much easier than you think and here I give you the sauce on just how easy it is to get it right. First up: The Rules! The Facebook Promotions Guidelines govern your communication about or administration of any sweepstakes, contest, competition or other similar offering (each, a “promotion”) on Facebook. [...]
I don’t know about you, but this year has been interesting to say the least, as I concentrate on marketing the Expo my little business has plateaued to say the least. The truth is finding work for Saucy SM was always easier if I did some workshops and presentation, the fun stuff, work rarely came through the door without a marketing campaign even though I have the respect and high regard of the business community [...]
I was chatting with a group of friends the other day and one of them mentioned an article she had read in a magazine about the social media marketing ‘boom’ and it’s downfalls and the notion that it will disappear and we will get back to ‘normal’ marketing soon… Hmmm… yes I replied there are a lot of people using social media badly – yes still, and a lot of businesses not really knowing what [...]