First up let me say that for the most part I have fantastic clients, we usually end up the best of friends during our time working together and often they come back again and again to scope out and work on new projects. I love 99% of my clients! Like many small business owners every now and then it becomes necessary to fire a client. Have you ever done this yourself? Are you game? The [...]
I don’t know about you, but this year has been interesting to say the least, as I concentrate on marketing the Expo my little business has plateaued to say the least. The truth is finding work for Saucy SM was always easier if I did some workshops and presentation, the fun stuff, work rarely came through the door without a marketing campaign even though I have the respect and high regard of the business community [...]
I don’t know about you, but I would love to be an influencer, amend that to inspirational influencer and the thought that something I say or do may change a life inspires me to be the best I can be. Influencers are those people others look to for inspiration and guidance and their followers are their advocates creating ripples in the conversations on and offline that flow outward from the center. The make a splash [...]
The only time you should look back, is to see how far you have come… Anon I don’t know about you but I know just how easy it is to forget to stay focused on how far I have come. Our whole culture is set to focus on what we lack, what we haven’t done, and especially at finding fault with ourselves far too easily. I know there isn’t a person in this world, who [...]
There are loads of big brand entrepreneurs who inspire me like Richard Branson, but today I would like to honour some of the local Australian entrepreneurs who inspire me in other ways, people who live their passions in smaller ways, yet add so much to enrich the lives of those around them. This post is dedicated to you! In no particular order: Heather Boon Heather is the owner of Maximum Results and the creator [...]
“I used to have this girlfriend known as Elsie, with whom I shared 4 sordid rooms in Chelsea. She wasn’t what you’d call a blushing flower, as a matter of fact she rented by the hour.” Years ago a lovely lady moved in next door with her two children and we became friends, her name wasn’t Elsie lol. Over time as I got to know her better, I found out that she had once been [...]
Love this infographic on branding and just had to share… Branding is so much more than your logo, your colours, taglines or business card! Branding is the entire culture and personality of your business, how you appear to the rest of the world, the ‘voice’ you use and the personality, culture and values you project out into the world. Death of Branding Infographic From: Tomorrow People – Inbound Marketing Company
It seems that every day there is a new key to business success being spruiked by one expert or another. Honestly, who can keep up? Things in business and technology are changing so rapidly that the average small business owner is in danger of disappearing rapidly up their own orifices if they try to do all that is suggested. So, my advice to you is to slow down, take a step back and take a [...]