Following on from Part 1 of this two part series this post will look at different types of marketing opportunities and give you an overview of how they work and what view you need to take of using them – long term or short term. Social Media – The trick to using the social media like Facebook, Blogging, Video, Audio, Twitter etc… is to remember is is all about the stories you tell and the [...]
After helping to promote and coordinate the You Can Heal Yourself expo I have to say I realise that there is obviously still a lot of misconceptions about how marketing works on many levels. Marketing is about “Awareness” first and foremost not sales! Why? Because consumers and prospects need to first be made aware of your products and services (what’s in it for them), and then your brand or business. Not only that, they also [...]
I don’t know about you, but this year has been interesting to say the least, as I concentrate on marketing the Expo my little business has plateaued to say the least. The truth is finding work for Saucy SM was always easier if I did some workshops and presentation, the fun stuff, work rarely came through the door without a marketing campaign even though I have the respect and high regard of the business community [...]
I don’t know whether I told you but a couple of months ago I was asked to take on the promotions and marketing for a small health expo called the You Can Heal Yourself Expo Well, a lot has happened since then… Profiling the You Can Heal Yourself Expo The first job was to profile the vision and mission of the organisers, nut it all down to a few simple statements that captured the essence [...]
I was chatting with a group of friends the other day and one of them mentioned an article she had read in a magazine about the social media marketing ‘boom’ and it’s downfalls and the notion that it will disappear and we will get back to ‘normal’ marketing soon… Hmmm… yes I replied there are a lot of people using social media badly – yes still, and a lot of businesses not really knowing what [...]
Are you about to start presenting your content in a public speaking format? Are you about to workshop your knowledge to your target audience? Here are some tips I have picked up along the way: Connect and be relevent Research is the key to being well recieved and speaking to your audiences needs take just that, research. Who are you speaking to? What are the current challenges in the niche these people are in? e.g. [...]
Over the past week I have had a less than optimal customer experience with my mobile phone carrier and the saga is ongoing until I get the final bill from them in the next week. However let me tell you the story of my customer experience over the past year with this carrier… I purchased a deal from them because they were the only carrier with a ‘Twin’ deal so my then 17 y.o. son [...]
I don’t know about you, but I would love to be an influencer, amend that to inspirational influencer and the thought that something I say or do may change a life inspires me to be the best I can be. Influencers are those people others look to for inspiration and guidance and their followers are their advocates creating ripples in the conversations on and offline that flow outward from the center. The make a splash [...]